Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, […]
Transit Ads implements campaign for Mayo
To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis.
The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge.
The branding shows the products as larger-than-life, tempting consumers to make a purchase as soon as they’ve reached their destination. The campaign elements include interior strips to ensure that messaging is carried into another captive environment – the taxi interior.
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