George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. However, to date, targeted Digital Out-of-Home (OOH) advertising has been […]
FAW drives its message home with Airport Ads at ORT
FAW Vehicle Manufacturers SA, which provides an array of highly robust, reliable and affordable products engaged Airport Ads™ for its ‘Your Partner in Wealth’ campaign. The campaign saw the manufacturer branding the exterior wall site facing traffic driving to the car rental returns and multi-storey parkades at OR Tambo International Airport.
The strategically located site consisting of three large panels is also visible to the highly sought after commuter segment that makes use of the Gautrain. The site is visible from within the Gautrain station. The campaign, flighted simultaneously as the the Futuroad Expo with the objective of ensuring that the FAW brand message was delivered to key business influencers across Africa and beyond.
Advertising within the Airport precinct provides brands with targeted and effective brand communication, allowing for geographically targeted messaging to a select consumer profile. The ability provided by Airport Ads to deliver high-impact, high-recall large format campaigns at OR Tambo provides brands access and the ability to influence key decision makers and business executives.
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