Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[i] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[ii], the Mother City continues to wow leisure and business travellers, both locally and internationally. Although […]
Golf Ads™ builds awareness for Kingfisher Lodge
Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal.
Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent audience.
The hotel overlooks the waters of the Mount Edgecombe Country Club Golf Estate and is visible to consumers on the green. The campaign is effectively increasing awareness of the lodge in an environment that is relevant and captive.
Peter KohlÖffel, National Sales Manager for Golf Ads™ explains that: “The Golf course environment provides an ideal opportunity for targeting upper income bracket consumers when they are captive. Furthermore, the environment is uncluttered, so brands are not jostling for attention and the marketing solutions offered by Golf Ads™ seamlessly and effectively fit with the environment and with the frame of mind of the consumer.”
Golf Ads™ provides brands with access to an audience of 500 000 consumers through a comprehensive and diversified range of static and digital branding solutions including Golf TV™, as well as activations solutions. Golf Ads™ engages golfers at 180 of South Africa’s top golf clubs, making it ideal for touting luxury, leisure, sports, alcohol and technology brands.
For more information on how your brand can benefit from exposure on the golf course, contact Peter KohlÖffel on 0861 776 826 or pk@lion-test-sites.co.za or go to www.golf-ads.co.za
You may also like:
Mall Ads continued investment sees launch of Mall Radio
Mall Ads™ is proud to announce the launch of the highly anticipated Mall Radio. Mall Radio is a ground-breaking radio channel that airs across 10 malls, reaching 3.5 million shoppers monthly. The platform is non-intrusive, adds value and stimulates the senses as shoppers proceed on their shopping journey. With media and audience fragmentation, Mall Radio […]
ABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top […]