Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in […]
Hisense ‘Reimagines Life’ With Impactful Airport Ads Campaign
Johannesburg, October 2021 – Global leading consumer electronics brand Hisense has teamed up with Airport Ads, a division of Provantage Media Group in selecting two key strategic and unique advertising touch points at Johannesburg’s O.R. Tambo International (ORTIA), one of Africa’s busiest airports.
In order to achieve their objectives of targeting and communicating with business travellers, the brand has opted for a combination of digital and large format static Out of Home (OOH) platforms – namely, the Airport Ads ‘Classic Site’ Centre Wall at ORTIA and Airport Ads’ Visionet™ platform.
The wall site looks set to deliver high impact, due to its size and scale – 19m (wide) x 10m (high) – along with its central location. The site is situated in the center façade of the ORTIA building and targets all car rental returns and car park users, whilst it also visible from the Gautrain platform.
Visionet™, meanwhile, is Southern Africa’s largest indoor airport available at key national airports in South Africa. With screens ranging from 10m2 through to 70m2 in size, this platform provides not only the speed and quality of digital Out of Home technology, but the opportunity for brands to achieve a high-impact and lasting impression with travellers.
The Visionet™ screen at ORTIA is strategically situated in the domestic departures hall, visible to all passengers. Here, Hisense has opted for rotating two visual executions operating on a loop, communicating various Hisense product messages at different times.
“This is a well thought out airport campaign, integrating the use of static and digital to deliver on objectives,” says Mzi Deliwe, Deputy CEO of Provantage Media Group. “There’s the high impact of the wall site and a similar result from the Visionet platform, but with a different execution – the latter maximising the speed and high quality visuals of digital Out of Home technology. Both platforms, though, look set to make a lasting impression on travellers, with high levels of brand recall.”
You may also like:
Ninety One Digitally Engages Target Audience on Airport.TV
Johannesburg, March 2021 – Ninety One has been sponsoring the news segment on Airport.TV® for the past five years, and in the process has been able to directly engage a targeted audience on this effective digital Out of Home platform. Such has been the success of this long-standing sponsorship that Ninety One has elected to […]
Why major advertisers are turning to spaza shops to promote their brands
We have leveraged our network to establish agreements with spaza owners across the country To reach the economic heart of townships, major advertisers have turned to Proactive’s Spaza Media, branding multiple spaza shops that reach middle market segments of South Africa. However, the decision to use Spaza Media is about more than just reaching the […]