Outdoor Network’s new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani Dumakude, this further cements the company’s position as a digital leader in both metro and secondary town markets nationally. Complementing Outdoor Network’s existing 15 footprint strong 3 x […]
Lotto Powerball wins with TRANSIT.TV
Lotto Powerball continues to advertise on TRANSIT.TV™ with great success.
The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute. TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.
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The Critical Role of Out-of-Home in the Marketing Mix
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats […]
About Global Out of Home Media
Global Out of Home Media was established in 2000 and is one of the largest African Out-of-Home media owners with over 2,100 sites consisting of strategic airport, roadside, digital and iconic large format holdings in key markets. With focus and expertise in the African market, Global OOH delivers campaigns continent wide with one central contact […]