Brands tend to think carefully about what to do with their marketing spend when economic conditions are less than rosy – but when it comes to out-of-home (OOH) advertising within a mall environment, it pays to take the plunge, says John Faia, General Manager of Mall Ads™. Malls are not just centres of commerce – […]
MTN targets entire consumer journey at SA’s busiest airports
MTN, the global cellular network provider that operates in 22 markets in Africa and the Middle East is targeting both arriving and departing business travellers along the entire passenger journey at OR Tambo, Lanseria, Cape Town and King Shaka international airports.
With a high percentage of local and international business travel occurring at these airports, the three-month campaign highlights the importance of a fast, secure and disruption free connectivity platform which is key to business success.
The multi-platform solution provided by Airport Ads at SA’s four busiest airports sees the campaign reaching in excess of 3 million targeted consumers per month and is strategically positioned and visible on wall wraps, large format building wraps, railings, wall sites and a gantry.
You may also like:
The Evolution of the Billboard – A look at the growth of Digital Billboards in South Africa – By Jacques Du Preez, CEO Provantage Media Group
As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Around seven years ago there were only two or three media owners in South Africa that had constructed digital billboards, and as a result they could largely […]
Why LSM is giving way to SEM – How we live vs. what we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), […]