Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of non-gross lettable area (non-GLA) service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing […]
Nando’s celebrates Birthday and Spring
To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.
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Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are […]
Cell C Captures Hearts and Minds Through Digital OOH Mall Campaign
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