As South Africa’s travel sector grows, so does the opportunity for brand engagement South Africa’s airports are becoming some of the country’s most valuable commercial and communication assets, says Mzukisi Deliwe, deputy CEO of Provantage and head of Airport Ads. As air travel surges across both business and leisure segments, Airports Company South Africa reports […]
Nando’s takes the bus in Cape Town
Nando’s has renewed its MyCiTi bus branding campaign with Transit Ads™ until the end of 2018. The recent campaigns have been extremely successful, testament to the impact, frequency and ROI delivered by this highly visible medium. MyCiTi busses are large-scale, moving billboards that take brand message to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensures that the strong creative elicits the desired response from the target audience – keeping Nando’s top of mind.
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Airport Ads® has recently implemented a campaign for multi-national company EY in order to showcase their Building a Better Working World messaging and creative. A strategically located Airport Ads® site at OR Tambo International Airport has been branded to ensure that their messaging is delivered to key business influencers from across the globe. The 80-metre […]
Why major advertisers are turning to spaza shops to promote their brands
We have leveraged our network to establish agreements with spaza owners across the country To reach the economic heart of townships, major advertisers have turned to Proactive’s Spaza Media, branding multiple spaza shops that reach middle market segments of South Africa. However, the decision to use Spaza Media is about more than just reaching the […]