George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. However, to date, targeted Digital Out-of-Home (OOH) advertising has been […]
TAG in full swing with Golf TV
With their latest campaign, luxury brand TAG Heuer is strategically engaging with an affluent, discerning and financially fit audience. The brand is reaching golfers in the captive golf environment via a live analogue clock flighted on digital television channel Golf TV™.
The flighting of the live analogue clock is interspersed with programming that is pertinent to the audience, and includes general, financial and sports news. the golf environment provides unique OOH opportunities for targeting high net-worth individuals and enhancingbrand assimilation.
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