A digital place-based network that broadcasts to shoppers in captive environments, where dwell time and frequency ensure content is not only viewed but remembered. Flighted across 36 malls nationwide, the channel offers a mix of entertaining, informative content and advertising.
Mall TV™ is supported by a live News24 sport and news feed that keeps shoppers informed whilst conducting their shopping journey. Mall specific, hyper-localised content is part of the content mix, keeping information relevant to the targeted consumer. As an impactful digital platform, Mall TV™ elevates brand engagement in a visually appealing manner within the right context.
Mall TV™ allows advertisers the ability to broadcast engaging, high-interest category content including lifestyle, fashion, sport & news. Screens are strategically situated within high foot traffic environments with excellent levels of viewability, providing effective visibility and reach to targeted and potential audiences.
Covers 9 main economically active and growing provinces
36 key malls in high dense catchment areas
Representing Average 35 million VACs/Impressions per month
Providing real-time, accurate, and verified audience measurement.
High traffic and dwell time zones with excellent viewability offer high frequency, targeted reach & elevated recall.
Mall TV™ is a cost-effective digital place based television network, amplifying & providing incremental reach to ATL campaigns.
Mall TV™ targets the growing middle market shoppers segment close to the point of purchase.
Effectively communicate price & product promotions to convert potential consumers into clients.
Mall TV™ drives feet to stores while influencing decisions making in the last window of opportunity along the consumer journey.