Deprecated: Return type of Ai1wm_Recursive_Directory_Iterator::hasChildren($allow_links = true) should either be compatible with RecursiveDirectoryIterator::hasChildren(bool $allowLinks = false): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/iterator/class-ai1wm-recursive-directory-iterator.php on line 57

Deprecated: Return type of Ai1wm_Recursive_Directory_Iterator::rewind() should either be compatible with FilesystemIterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/iterator/class-ai1wm-recursive-directory-iterator.php on line 35

Deprecated: Return type of Ai1wm_Recursive_Directory_Iterator::next() should either be compatible with DirectoryIterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/iterator/class-ai1wm-recursive-directory-iterator.php on line 42

Deprecated: Return type of Ai1wm_Recursive_Extension_Filter::getChildren() should either be compatible with RecursiveFilterIterator::getChildren(): ?RecursiveFilterIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-extension-filter.php on line 47

Deprecated: Return type of Ai1wm_Recursive_Extension_Filter::accept() should either be compatible with FilterIterator::accept(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-extension-filter.php on line 37

Deprecated: Return type of Ai1wm_Recursive_Exclude_Filter::getChildren() should either be compatible with RecursiveFilterIterator::getChildren(): ?RecursiveFilterIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-exclude-filter.php on line 41

Deprecated: Return type of Ai1wm_Recursive_Exclude_Filter::accept() should either be compatible with FilterIterator::accept(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-exclude-filter.php on line 37

Deprecated: Return type of Ai1wm_Recursive_Newline_Filter::accept() should either be compatible with FilterIterator::accept(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-newline-filter.php on line 28
Mall Ads | Protrack

THE FUTURE OF AUDIENCE MEASUREMENT IN dOOH

To keep with global standards, Visibility Adjusted Contacts (VACs) or Impressions, have been adopted in South Africa.

Providing real-time, accurate and verified audience measurement.

Counting People linked to sensor data In the proximity to the screen

Wi-Fi sensors connected to the DPBNs & Large format digital screens in

Airports

Malls

Taxi Ranks

Train Stations

Bus Stations

Golf Courses

Pharmacy

Individual activity and movement is recorded 360 degrees and up to 70m2

Sensors pick up movement as well as the direction of the movement in front of the screen

Improved dOOH metric calculations

Visibility Adjustment

Calculations based on real dwell time for the transit segment

ROTS

Improve  ROTS calculation based on the distance to the screen and direction of movement

Impressions

Improve impressions calculation based on dwell time near screen

Improve impressions calculation based on distance to screen for staying audience

Effectiveness of campaign

Live Reach &

Frequency data

Individual activity and movement is recorded 360 degrees and up to 70m2

Sensors pick up movement as well as the direction of the movement in front of the screen

VISIBILITY ADJUSTED CONTACT (VAC)

  1. Total Footfall
  2. Total Traffic (OTS)
  3. Viewable Impressions (ROTS)
  4. Viewed Impressions (VAC)