THE FUTURE OF AUDIENCE MEASUREMENT IN dOOH
To keep with global standards, Visibility Adjusted Contacts (VACs) or Impressions, have been adopted in South Africa.
Providing real-time, accurate and verified audience measurement.
Counting People linked to sensor data In the proximity to the screen
Wi-Fi sensors connected to the DPBNs & Large format digital screens in
Airports
Malls
Taxi Ranks
Train Stations
Bus Stations
Golf Courses
Pharmacy
Individual activity and movement is recorded 360 degrees and up to 70m2
Sensors pick up movement as well as the direction of the movement in front of the screen
Improved dOOH metric calculations
Visibility Adjustment
Calculations based on real dwell time for the transit segment
ROTS
Improve ROTS calculation based on the distance to the screen and direction of movement
Impressions
Improve impressions calculation based on dwell time near screen
Improve impressions calculation based on distance to screen for staying audience
Effectiveness of campaign
Live Reach &
Frequency data
Individual activity and movement is recorded 360 degrees and up to 70m2
Sensors pick up movement as well as the direction of the movement in front of the screen
VISIBILITY ADJUSTED CONTACT (VAC)
- Total Footfall
- Total Traffic (OTS)
- Viewable Impressions (ROTS)
- Viewed Impressions (VAC)
