Two years ago, Provantage promised to evolve South Africa’s Digital Place-Based Networks (DPBNs) into “Everyday TV”. Through its audience measurement platform, the company has measured the movement of …

In highly regulated urban environments like Cape Town, traditional out-of-home (OOH) advertising models built around large-format strategic placement are becoming increasingly difficult to execute. St …

A recent high-profile TV series launch campaign leveraged two flagship roadside assets from Outdoor Network, a Provantage company, to demonstrate what’s possible when creative ambition meets premium O …