Transit Ads rolls out large-format digital screens in key commuter nodes countrywide

Transit Ads™ is in the process of launching Transit XL, a network of 3x6m digital screens expected to be viewed by around 5.5 million consumers a month – demonstrating the efficacy/potential reach of …

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Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-ho …

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Why Airport Advertising Scores Big with Sports Fanatics

Airports are an ideal environment in which to communicate with and reach sports fans, explains Mzi Deliwe, Deputy CEO of Provantage Media Group and Head of Airport Ads. It’s well-documented that peopl …

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Golfers and luxury brands: a match made on the golf course

Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to …

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Aquafresh’s sparkling campaign targets consumers on the move

Reaching millions of commuters on the move makes sense for the family-friendly Aquafresh brand, which has rolled out a strategic taxi and Transit.TV™ campaign with Transit Ads™. The long-term campaign …

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Standard Bank Unveils ‘Spectacular’ Campaign At O.R. Tambo International

https://www.youtube.com/watch?v=FlYy_3XmW7E&feature=youtu.be Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set …

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Why Shoppa Shows induce trial and drive sales

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These high …

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Global Out Of Home Media Re-Launches Cameroon Twins Offering

Global Out of Home Media has re-launched one of its most exciting and dynamic product offerings, in the form of its extensive ‘twins’ billboard sites across Cameroon. These billboards are 3m x 6m and …

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Taxis drive good nutrition with Champions for Children’s Grow Great campaign

The Champions for Children (C4C) programme turned to taxis as part of a multi-media campaign to highlight ways to stop stunted growth in babies and young children. Grow Great leveraged the mobile OOH …

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