Two years ago, Provantage promised to evolve South Africa’s Digital Place-Based Networks (DPBNs) into “Everyday TV”. Through its audience measurement platform, the company has measured the movement of …

In highly regulated urban environments like Cape Town, traditional out-of-home (OOH) advertising models built around large-format strategic placement are becoming increasingly difficult to execute. St …

A recent high-profile TV series launch campaign leveraged two flagship roadside assets from Outdoor Network, a Provantage company, to demonstrate what’s possible when creative ambition meets premium O …

South Africa’s retail economy runs on predictable rhythms, and nowhere is this more visible than in the country’s mid-market malls. Far from being discretionary or “nice-to-have” shopping destinations …

As South Africa’s travel sector grows, so does the opportunity for brand engagement South Africa’s airports are becoming some of the country’s most valuable commercial and communication assets, says M …

Regular passengers on taxis, buses and other forms of transport present unrivalled opportunities for advertisers South Africa’s commuter economy is one of the country’s most powerful, yet consistently …

Main Image: Ivan Maroto Lozano, product specialist, Broadsign | Johan Scholtz, chief financial officer, Provantage | Miguel Castañón, sales director: EMEA, Broadsign | Mzi Deliwe, deputy chief executi …

Here are five key Out of Home (OOH) and Digital Out of Home (DOOH) trends to watch this year. 1. Programmatic DOOH goes mainstream Programmatic buying will continue to scale, with automation, real-tim …

H+A: Leaders in sustainability The hum of solar-powered machines fills the air at H+A’s manufacturing hub. Outside, 15% of the property has been deliberately set aside for trees and gardens, creating …