Brand activations are not just brand ambassadors handing out free product samples. Rather, they are one of the most effective marketing tools within the marketing mix, with the ability to effortlessly …

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance.  Within this approach, the compan …

Digital LED billboard in Lagos extends Global Out of Home Media’s offering in Nigeria Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard i …

The recent Property Exhibition at East Point Shopping Centre in Ekurhuleni attracted hundreds of thousands of feet through the mall, and these shoppers were there both for retail needs and to engage w …

Innovative hair salon, The Born Free Barbers, has opted for an out-of-the-box marketing solution and is leveraging the power of the pop-up store concept at East Point Shopping Centre in Boksburg, in p …

ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in …

Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, …

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded …

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national PPC Cement Taxi Campaign implemented by leading transit media company Transit Ads™. PPC is a leadin …