Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a la …

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Mall Ads appointed non-GLA partner service provider for SA Corporate Real Estate Fund

Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of non-gross lettable area …

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The need for authentic data in the Transit Environment

Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’v …

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What are activations without ROI?

Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, bran …

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Mall dwell times and conversion rates a ‘jackpot’ for brands

Brands tend to think carefully about what to do with their marketing spend when economic conditions are less than rosy – but when it comes to out-of-home (OOH) advertising within a mall environment, i …

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Why every brand should be connecting with customers in the Mall environment

John Faia, GM of Mall Ads explains the reason why brands benefit from advertising within the mall environment. Malls are unique, ever-changing spaces that are more than the sum of their stores. Accord …

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Transit Ads™ implements OOH campaign for SPAR Money Transfers

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has …

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Nando’s celebrates Birthday and Spring

To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pe …

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Ground-breaking Daily Kick app partners with TRANSIT.TV

As part of its launch, the new, ground-breaking Daily Kick app has partnered with TRANSIT.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other …

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